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PR Daily had a great article today on 5 PR firms that you should not hire. The article itself was a great guide on the key things to look for when deciding the PR partner that is a right fit for your own needs.

One of the points the article addressed was the production of work that contains typos and errors, things that cannot happen in the PR world. There is a reason firms are hired to help companies identify, build and protect brands – expected expertise.

Here are 11 common pieces of PR job advice that were frequently repeated during the first HAPPO Twitter chat.

Like many forward-thinking companies out there, traditional media organizations have found that integrating social media into their operations has its benefits. In just a few years, new media has allowed journalists and outlets to touch their respective audiences on a more frequent basis, extend the reach of their content and build new relationships.

I was reminded of something very important today, and thanks to social media’s popularity, it’s something I feel people too often forget. Social media has added many new elements to the communication mix, but it will never trump the value of an in-person conversation. Do NOT forget this! Yes, social networks are great platforms for [...]

Take a trip down memory lane and revisit your high school days. Each grade had its individual groups of students who spent a ton of time together. There were the jocks, the smart students, the band/music aficionados, the alternative/rock dudes, the so-called popular kids and so on. Thinking back, the one thing I hated most [...]