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Keeping up with the Kardashians—how can you not?

This has been even easier to do since Kim announced her divorce after 72 days of marriage. The media spotlight has been the name of the family’s game lately—even more so than usual.

This entire situation further begs questions about the authenticity of this family. From a branding perspective, negative questions like, “Is Kim genuine?”, “Did she marry for love or money?”, “Was the marriage all for the television spotlight?”, have definitely garnered more naysayers. With this post on her website, she tried to explain her actions to fans, but it’s yet to be seen if this stunt will negatively impact her brand of perfumes, diet pills, clothing line or other endorsements. Will her beloved celebrity status fade as a result?

It is a classic and relevant example of someone getting out in front of the story. Suh could’ve very well left well enough alone, allowing the reputation to fester and living with the consequences. But a negative public perception was affecting his ability to be successful on the field (and likely in the endorsement arena—the rest of the “business” associated with professional sports), so he took action to correct it.

The latest chapter confirms it: Tiger Woods and media relations simply don’t mix. We and countless others have been chronicling for months how Tiger Woods’ handling of his PR crisis has been a case study in how NOT to handle horrible publicity. From his avoidance, to his non-statements, to his detached approach to message dissemination…nothing [...]

This is a very interesting article on Ragan.com. It speaks to something that’s been on my mind a lot lately, as someone who has a personal Twitter account and one for business: Facebook users show two faces to the world Why some people create separate pages for their personal and professional lives Call it a [...]

“Sleazy. Disingenuous. These are words used in U.K. newspaper coverage of the public relations industry.” So starts an article in today’s USA Today. Sigh. The whole thing is a must read, and would take terrabytes of copy to address, so I won’t do it here (at least not today). But the upshot is that PR [...]