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Put yourself in the shoes of your next potential client or customer.

Right now, he or she may be out there trying to learn more about you and your organization. To quickly find this information, the choices include Google, Bing or Yahoo! After all, what appears on the Web is basically a digital representation of what the world is saying about you.

In a perfect world, search engines would point these prospects to the site or Web page you desire on the first attempt.

You picture thousands in new sales, but you haven’t roadmapped the way forward…by working backwards. In addition to jumping right to tactics without first discovering and defining strategy, a mistake many make when launching a marketing program is that they’ve fast forwarded right to results, without thinking first about the path to get there. Let [...]

One common website error is keyword rich text embedded into images. The problem with creating text as an image is it’s not search engine friendly.

Congratulations, you have a website. But how is it performing? Are people finding it? The right people? How are people finding it? What’s happening when they get there? Are they finding what they need, are they initiating outreach to you, or are they clicking off? Photo credits. Search engine optimization (SEO) is critical for just [...]

10 Quick Tests to Determine if Your Site is “Optimized” for Search Engines Search engine optimization (SEO) is more of an art than a science. It is very difficult to know the algorithms that the various search engines apply when indexing a website or processing your search request, but you can intuitively figure them out [...]