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Put yourself in the shoes of your next potential client or customer.

Right now, he or she may be out there trying to learn more about you and your organization. To quickly find this information, the choices include Google, Bing or Yahoo! After all, what appears on the Web is basically a digital representation of what the world is saying about you.

In a perfect world, search engines would point these prospects to the site or Web page you desire on the first attempt.

Content marketing online has been on my mind a lot lately. More specifically, how to get smarter on content marketing online has been on my mind. With as fast as our worlds are changing thanks to new information being shared and created online every day, PR pros need to continually strive to soak up new information related to how we can best help our clients share information online and connect with the people who matter most to their business.

There are several lessons you can gleam from this story (the obvious one being to avoid intentional black hat SEO), but here’s the most important one:

If your company works with external agencies that provide any type of PR, marketing, digital, or SEO services, be fully aware of the work they are doing for your company.

One common website error is keyword rich text embedded into images. The problem with creating text as an image is it’s not search engine friendly.

Congratulations, you have a website. But how is it performing? Are people finding it? The right people? How are people finding it? What’s happening when they get there? Are they finding what they need, are they initiating outreach to you, or are they clicking off? Photo credits. Search engine optimization (SEO) is critical for just [...]