The Difference Between Marketing to Companies and Marketing to Markets I’ve learned a great deal from small business management consultant Dave Haviland of Phimation, but one of the points he makes often rings particularly true for me as a branding consultant. Dave aptly points out a significant shift in marketing approach that occurs when a [...]
I was recently asked to speak on the topic of digital marketing and social media strategy at the third annual Walsh College Small Business Conference. Walsh has always been known as one of the region’s top business schools, and their continued commitment to providing local companies with the tools and counsel for growth is definitely [...]
As part of my daily ritual of sifting through RSS feeds, I regularly visit of variety of blogs/website that offers incredibly compelling content. One of my favorite PR blogs, David Meerman Scott’s Web Ink Now is fantastic and is a great source of information and insight into existing and emerging PR trends. In a recent [...]
