http://identitypr.com/blog Leave a mark. Tue, 07 Feb 2012 20:57:22 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://identitypr.com/blog/2011/09/facebook-strategizing/ http://identitypr.com/blog/2011/09/facebook-strategizing/#comments Thu, 15 Sep 2011 18:39:27 +0000 Taylor Hulyk http://identitypr.com/blog/?p=4673 Instead of considering the proper use for a Facebook page, some business owners, or, I hate to say it, marketers, treat Facebook as just another way to slap advertisements and promotions in front of their fans. But if they really understood the platform, they’d realize Facebook is an opportunity to get on the same playing field as their customers. This is where information can be shared, conversation exchanged and feedback given. Suffice to say, this is more than a little scary to some big brands that aren’t used to open communication and public opinion.]]> http://identitypr.com/blog/2011/09/facebook-strategizing/feed/ 2 http://identitypr.com/blog/2011/06/four-tips-for-crafting-your-digital-marketing-budget/ http://identitypr.com/blog/2011/06/four-tips-for-crafting-your-digital-marketing-budget/#comments Thu, 30 Jun 2011 14:40:04 +0000 Brandon Chesnutt http://identitypr.com/blog/?p=4362 http://identitypr.com/blog/2011/06/four-tips-for-crafting-your-digital-marketing-budget/feed/ 0 http://identitypr.com/blog/2011/06/tips-for-closing-the-social-media-discussion/ http://identitypr.com/blog/2011/06/tips-for-closing-the-social-media-discussion/#comments Fri, 03 Jun 2011 17:57:18 +0000 Brandon Chesnutt http://identitypr.com/blog/?p=4125 You’ve done the appropriate homework. All strategic recommendations have been outlined and prepared. There is a clear action plan containing desirable outcomes and key metrics. Based on your findings, you know social media is right for your company. Now comes the hard part: “closing” the deal. Selling the value of social media isn’t easy. In [...]]]> http://identitypr.com/blog/2011/06/tips-for-closing-the-social-media-discussion/feed/ 0 http://identitypr.com/blog/2009/05/social-media-strategy-at-the-third-annual-walsh-college-small-business-conference/ http://identitypr.com/blog/2009/05/social-media-strategy-at-the-third-annual-walsh-college-small-business-conference/#comments Thu, 07 May 2009 14:41:56 +0000 Brandon Chesnutt http://identitypr.com/blog/?p=1201 I was recently asked to speak on the topic of digital marketing and social media strategy at the third annual Walsh College Small Business Conference. Walsh has always been known as one of the region’s top business schools, and their continued commitment to providing local companies with the tools and counsel for growth is definitely [...]]]> http://identitypr.com/blog/2009/05/social-media-strategy-at-the-third-annual-walsh-college-small-business-conference/feed/ 0