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For most companies, there is an appropriate social strategy to explore, identify and define. But you shouldn’t assume it to be so. Our advice to companies is not to jump on Facebook because everyone is doing it. Do the work upfront to truly define your audiences, examine and communicate your overall business strategy, and from there define your marketing strategy, from which will flow your social strategy.

Your boss may be friendly, but is he or she Facebook friend worthy?

I think we can safely say that Facebook tends to pop up in the workplace from time-to-time. Whether through client work, conversation, sharing photos or distracting us from that important deadline, it’s a common occurrence.

But when it comes to being Facebook friends with the people you work with, specifically your supervisor, manager, director or anyone who in some way or another fills a roll as your “boss,” it’s important to tread carefully.

Since New York Rep. Anthony Weiner sent scandal to the Twittersphere last weekend, social and traditional media alike are struck with another famous frenzy. As PR pros, our first thoughts and fascinations with the story likely center around our common crisis thought: “Imagine handling his PR now…”

After one photo in one tweet revealed a virtual e-ffair across social media platforms, Weiner denied his direct message vs. public tweet mistake and claimed his online social networking accounts had been hacked. After story skeptics exposed more, he had no other choice but to come clean and attempt to choose his next move.

You picture thousands in new sales, but you haven’t roadmapped the way forward…by working backwards. In addition to jumping right to tactics without first discovering and defining strategy, a mistake many make when launching a marketing program is that they’ve fast forwarded right to results, without thinking first about the path to get there. Let [...]

Thanksgiving is here…time to give thanks: For innovative technology that strives daily to make my life easier, more robust and professionally fulfilling. (e.g., Tweetdeck, Netvibes, Vocus, HARO, PR Newswire, and more.) For companies who put strategy before tactics when developing marketing programs. For talented and inspiring coworkers. For clients who entrust a very precious asset—reputation—to [...]