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South By Southwest Interactive (SXSWi) is one of those events I’ve been hearing about for years and wondering when I would get my chance to experience it firsthand. Luckily, opportunity came knocking this year.

The Chevrolet team asked me to participate in its second annual SXSWi road trip challenge, and I humbly accepted. I couldn’t have asked for a better team (we choose the name Team Motown to properly represent our Detroit heritage). While the road trip was exhausting, spending three days creating content on the fly was a challenging and rewarding experience. I had so much fun!

To pay homage to our wonderful, creative and adventurous social media journeywoman Nikki Stephan, this week’s Video of the Week is a selection from Team Motown’s South by Southwest (SXSW) portfolio. For those of you who don’t know, Chevy and Onstar have partnered together to sponsor a road trip competition down to Austin, Texas for [...]

Congratulations go to our own Brandon Chesnutt and his team of four that represented Team Detroit in winning the Chevy South By Southwest Challenge: The team of four metro Detroiters who spent the last few days traveling to Austin, Texas, in a social media-fueled trek are the winners of a Chevy contest that rewarded the [...]