As a PR practitioner, I’ve long recoiled at hearing the term “spin” being applied to my profession. I don’t think of myself as a “spin artist,” nor do I advocate that companies and executives master the art of “spin” when dealing with the media and constituents. Rather, I prefer they speak in plain English. Audiences are people, too, after all.
You picture thousands in new sales, but you haven’t roadmapped the way forward…by working backwards. In addition to jumping right to tactics without first discovering and defining strategy, a mistake many make when launching a marketing program is that they’ve fast forwarded right to results, without thinking first about the path to get there. Let [...]
Skipping the all-important “why?” can keep you chasing after ambitions, when you should be focused on goals. There is an inside joke among PR practitioners about the client who asks, “How can we get on Oprah?” There’s really no punchline—just a nod and a wink representing the understanding that we’ve all been there, and we’ve [...]
I don’t go on vacation to think about work, but sometimes it’s unavoidable. I just returned this week from a vacation to northern Michigan (yes, that which Kid Rock sings of), and it’s good to be back into the swing of things. Though my primary mission for the seven-day juggernaut was to escape the trappings [...]
