Tiger is doing what he does best at the Masters Tournament — generally dominating the game. This should have been his focus since the beginning of the scandal. After all, much could be forgiven in the face of greatness. For Nike, however, raising positive awareness of its most prominent spokesperson appears to have blinded the [...]
The latest chapter confirms it: Tiger Woods and media relations simply don’t mix. We and countless others have been chronicling for months how Tiger Woods’ handling of his PR crisis has been a case study in how NOT to handle horrible publicity. From his avoidance, to his non-statements, to his detached approach to message dissemination…nothing [...]
So the onion keeps a-peelin’. And it’s not smelling any better for Tiger. I certainly wasn’t the only one who told ya so. But it’s clear that Tiger is not getting sound crisis management advice, and he’s getting predictable results. As we noted, the story would go on…with or without Tiger’s cooperation in the media. [...]
Tiger Woods seems to be immune to a lot…the laws of physics, the laws of nature, age, the complacency letdown. However, local authorities’ persistence would seem to indicate that he’s not immune to the laws of, well…laws. And is he even immune to the laws that govern public perception and ages-old conventional wisdom with respect [...]
