Breast Cancer Awareness Campaign: Viral Success or Much Ado About Nothing Editor’s Note: This post was originally a comment to Nikki’s wonderful post here, but since it was a bit off-topic, I thought I’d pull it out and give it a string of its own, in case anyone cared to chime in.) Regarding the bra [...]
This may not seem like cutting-edge, forward-thinking, earth-shattering news, but too many companies are overlooking it or thinking it’s not for them. Video. Are you using it as a marketing medium? If not, why not? Consider: Video is by far the most viral of any form of marketing. (How many times do you get a [...]
You make the call. (Very mild adult humor)
Posted on July 30th, 2008 in Public Relations, Web
Who says viral marketing won’t work for you? Our friend Christian the Lion made it onto The Today Show, all because of a cute viral video that made its way around the Web. There’s a lesson to be learned here. Well, more than just “a pet’s love is forever.” Viral marketing works, and just may [...]
Many seem to assume that, because their company or CEO has now embraced the wonders of “Web 2.0″ in some form of social networking site or online community, they now have a viral marketing campaign. This is a dangerous assumption. What makes viral marketing “viral” is that it spreads…and people spread it. Simply launching a [...]
