What is it about nostalgic products that brings a sense of comfort to shoppers…along with an urge to buy? Whether it is old fashioned candy, the actual product, or a modern product in a retro outfit, taking consumers back to the good ‘ole days is proving to be quite effective, according to this article in the Wall Street Journal.
I’ve heard and a read a lot of PR pundits calling the Whole Foods’ CEO’s recent foray into the national health care debate everything from a PR snafu to a PR nightmare. But I confess to not sharing this opinion, and here’s why… (If you’re not familiar, John Mackey, CEO of specialty grocer Whole Foods [...]
Interesting article courtesy of Wall Street Journal. They “interviewed more than 30 executives and managers in both large and small organizations that are at the forefront of experimenting with Web 2.0 tools. From those conversations and further research, we identified a set of emerging principles for marketing.” Read the whole thing, but here are the [...]
