Professional networking site LinkedIn added a groundbreaking upgrade to its Groups feature last week. According to TechCrunch.com, LinkedIn’s over 650,000 groups of like-minded and like-employed individuals will now be able to post dynamic linked content within the group setting. Also new, each post will be complemented by the poster’s profile picture as an avatar. Members [...]
Posted on October 02nd, 2009 in Detroit, Identity Stuff, Marketing, social media, social networking, Web, Web 2.0
To celebrate Chris Brogan’s return to Detroit on October 12th for the Detroit Regional Chamber’s upcoming Maverick Marketing Monday series, we are giving away three copies of his best-selling book, Trust Agents. Chris and co-author Julien Smith pack an amazing amount of valuable content into Trust Agents. The book reinforces why building trust through honesty [...]
Posted on June 02nd, 2009 in Advertising, Branding, Broadcast, Graphic Design, Marketing, Media, Public Relations, social media, Web, Web 2.0
There has been a lot of talk in our industry about the “death” of the print medium, and what that means to the role of the public relations professional. There are two trends converging, meeting at a point some place in the future, and we can all see what that intersection means for news and [...]
Posted on January 09th, 2009 in social networking, Web 2.0
Stacy, your sentiments sound familiar. This repetitive cycle is the paradox of marketing. Some site or mobile platform becomes the next hot thing and, without fail, marketers descend upon it like vultures. We don’t mean to destroy these new coveted opportunities but we can’t seem to stop ourselves. Eventually we over saturate any platform or [...]
I feel like I’ve just gotten the hang of Web 2.0 (not really!) and now we’re already in Web 3.0 mode? According to this article from CNNMoney.com/Fortune, Web 2.0 is “so over.” Great! As with all technological advances, by the time I figure out Web 3.0, we’ll be in Web 6.0! Where does the insanity [...]
