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The second-most oft-asked question we get from clients, after “Should I have a blog?” is, “How do I know what to blog about?” (You do.) Or, sometimes it’s “Why would anyone care what I have to say?” (They do.) While there is no commonly accepted standard or code of conduct with respect to blogging, I [...]

From the archives: This is one of my all-time favorite articles, which I would share with anyone either doing public relations on their own behalf or working with a PR agency. It’s a few years old now, but it still rings true today. From Crain’s Detroit Business’s Bob Allen… Please, release me! Give your readers [...]