Like many forward-thinking companies out there, traditional media organizations have found that integrating social media into their operations has its benefits. In just a few years, new media has allowed journalists and outlets to touch their respective audiences on a more frequent basis, extend the reach of their content and build new relationships.

Stephen Clark, WXYZ Channel 7 news anchor, country singer/songwriter and champion for the use of social media in the journalism world, shares his thoughts about Twitter in this guest post. Be sure to follow Stephen on Twitter and check out his blog.

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