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In the age of constant viral marketing and short attention spans, it’s often difficult for an organization to get its message out, especially though a social media medium such as YouTube. But as we found with our “Walk for Love” video series at the Detroit Medical Center (DMC), with a nice story, a touch of social media and some good support, an organization can bring its messaging to life.

In the recent past, there has been an awful lot of talk about the many casualties of the print media evolution, but what about broadcast media? Broadcast media, unfortunately, is shrinking as well. This sneaking suspicion was confirmed by the recent partnership formed between Channels 2 & 7. WXYZ and WJBK will share content, and [...]