how we generate publicity

In early March, The Chicago Sun Times reported the launch of L.L. Bean’s Midwest rollout at The Jaffe Companies’ newest lifestyle center development—The Arboretum of South Barrington.

Located in Chicagolands’ affluent Northwest suburbs, the 400,000 s.f. retail, restaurant and entertainment project will also include the United States’ first Village Roadshow Gold Class Theater along with a who’s who list of more than 40 national, regional and local tenants.

In addition to the greater Chicago media, Identity generated significant and meaningful attention for its clients L.L. Bean and The Arboretum in the national business and commercial real estate trade media.

The Arboretum will open in September 2008.

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