how we generate publicity

Identity client AGIS, a full-service insurance agency with five offices in three states, relies on Identity to provide a full range of branding, marketing and PR services, including media relations.

So when the company announced that it promoted a member of the firm’s Orlando-based operations to president of the company nationally, we positioned Ms. Herr to be profiled in the city’s largest daily newspaper. The result was a high-profile and widely read Q&A that examined not only Ms. Herr’s ascendency to national president, but also the firm’s recent growth and plans for future expansion.

As the majority of Identity’s clientele is based outside of Michigan, with even those locally looking for publicity outside of our home state’s borders, this recent “Mark” underscores the importance of forging and nurturing media relationships both nationally and regionally/locally…wherever that locality may be.

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