how we generate publicity

With an important industry trade show on the horizon, ProtekPark Solar approached Identity with an urgent need to develop a strong message and compelling brand identity, carried through to marketing collateral and event materials, that would distinguish their presence among the tens of thousands attending the event.

Following a thorough brand audit, Identity guided ProtekPark Solar through a complete brand and positioning exercise. What resulted was a defining message, a distinctive tagline, a new corporate logo, an attractive website, a results-generating e-blast campaign, captivating marketing collateral, an attention-grabbing trade show exhibit and effective event materials—all completed in fewer than 45 days.

Affiliated with Cincinnati-based Rough Brothers Inc., ProtekPark Solar designs, manufactures and installs durable, functional, attractive and economical structural steel frames and solar canopies on surface lots and parking garage rooftops.

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