how we generate publicity

When Starfish came to Identity in need of assistance with marketing and PR support, we were happy to help the metropolitan Detroit nonprofit. The Identity team went to work designing fresh and captivating marketing materials to engage the organization’s supporters and get word out about the many wonderful things happening at the agency.

Identity created a case brochure, refined the organization’s newsletter and winter appeal, and developed a mailable mini case brochure. With the use of captivating imagery, color selection and typography, the new materials clearly communicate the Starfish message—Strengthening families to create brighter futures for children.

Founded in 1963, Starfish Family Services is a private, non-profit organization dedicated to breaking the cycle of poverty by creating family success. Based in Inkster, Mich., Starfish serves vulnerable children and families throughout metropolitan Detroit, providing early childhood and parenting programs, after school programs, children’s mental health services, and emergency shelter to teens and youth in crisis. Each year, Starfish helps more than 9,000 individuals, children and families. For more information, please visit www.starfishonline.org.

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