how we generate publicity

What do you get when you combine a consortium of highly-skilled automotive suppliers with an industry in desperate need of supply chain horsepower? Simple: The Michigan Aerospace Manufactures Association (MAMA).

You cannot pick up a national business publication these days without reading about supply chain issues in the aerospace industry. From delays with the Boeing 787 Dreamliner and Airbus 380 to our country's increasing need for military aircraft, the industry's existing supply chain has proven that it is taxed and clearly unable to keep up with the exponentially growing demand. Enter MAMA.

dbusiness reporter John Sitkiewicz recently met with MAMA co-founders Gavin Brown and Craig Wolff to discuss the opportunity that lies ahead for Michigan's manufacturers and our State. In a feature story coordinated by Identity and appearing in the December issue of the magazine, MAMA president Gavin Brown said, “Michigan's manufacturing base has many of the most sophisticated and technologically advanced facilities in the nation. MAMA's sole mission is to bring manufacturing opportunities back to our members.” The article, which spanned two full pages, highlighted the association as well as many of its southeast Michigan members.

Identity is helping MAMA deliver its great story to the local, regional and national media, potential members, governmental bodies and the greater aerospace industry.

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