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how we generate publicity Identity helps ADESA put communication into "Overdrive" with launch of new corporate blog12.01.11 When ADESA wanted to change the way they communicated with their customers across North America, Identity helped them take things to the next level. ADESA’s new blog, Overdrive, serves as a place where the company’s physical and Internet auction customers can go to learn more about new industry trends, events and conferences, technology updates and industry commentary. Additionally, site visitors can learn more about ADESA’s people, community efforts and favorite vehicles. By blending an engaging blog design with a very targeted content strategy, ADESA has taken advantage of new technology and integrated social media into their daily communications cycle. Identity conceptualized, designed and executed the entire initiative from the website, content development, site messaging and internal launch to employees across the enterprise. ADESA offers a full range of auction, reconditioning and other wholesale automotive services to meet the remarketing needs of used vehicle dealers. The company operates 70 auction locations throughout the United States, Canada and Mexico. To learn more about Overdrive, visit http://blog.adesa.com
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