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Lorne Zalesin, CEO of Bloomfield Hills, Michigan-based MyInsuranceExpert.com, was recently asked to appear as an in-studio guest during the 7 p.m. news broadcast on Detroit ABC affiliate WXYZ Channel 7 Action News.

Zalesin provided tips consumers should know when shopping for individual health insurance, the benefits of owning one’s own health insurance, and suggestions on how people can remain protected if they are laid off.

MyInsuranceExpert.com was formed in November 2006 to simplify the process of selecting and buying insurance. By combining the speed and efficiency of the Internet with personal assistance from specially trained, licensed advisors, the site is designed to walk its users through the insurance option maze and assist them in making the best decision.

MyInsuranceExpert.com is currently available in nine states, including Michigan. By the end of 2009, MyInsuranceExpert.com will be available in 40 states, possibly more.

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