how we generate publicity

MSX International is an international company that provides contract labor and dealer consulting services to OEMs across the globe. Based in Warren, Michigan, MSXI employs over 4,000 people and operates in more 40 countries worldwide. 

The company had been flying under the radar in recent years and was ready to start telling its story to a broader audience.

Identity began working with MSXI during Summer 2011 and we were able to immediately secure a Sunday Business Spotlight feature story in the Detroit Free Press, jump-starting the process.

The story described how MSXI, under its new leadership team headed by President and CEO Fred Minturn, has reinvented itself to compete in today's increasingly competitive and ever-evolving automotive industry.  Today MSXI services all of the major OEMs across the world and its long-term growth plans include expanding into new industries.

Identity looks forward to continuing to tell the MSXI story as the next chapters continue to be written.

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