how we generate publicity

Identity client Zoup! Fresh Soup Company was recently profiled in the June 7, 2007 issue of the Detroit News, in an article entitled, "Franchise expansion simmering at Zoup!" The local spotlight article in the Business Section of the News focused on the expansion plans for the franchising division and highlighted recently opened and soon-to-open stores.

The story also detailed the state of the art technology systems used by Zoup!, including the online ordering system, daily menu e-mails, and the Z!Net system, which provides powerful accounting, management and operating resources. Aiding in more efficient and accurate service, the technology systems precisely monitor sales and ingredient usage and ensure time-starved customers have healthy food options in no time.

Currently Zoup! has seven company stores and nine franchise locations, with plans to expand throughout the Midwest. In addition, the menu features specialties such as sandwiches, salads and all new Salad Wraps. Zoup! Fresh Soup Company was started in September 1998 by soup-loving partners, Eric Ersher and David Elias.

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