what is advertising

Advertising is a complimentary component of a fully integrated public relations strategy, but one requisite of a distinctly different methodology and approach. While Identity places greatest value and emphasis in a company’s ability to position itself through earned media—media relations, marketing, speaking, SEO, etc.—we do not dismiss the value and effectiveness of a well-executed advertising campaign, or paid media.

Identity has the acumen and resources to deliver powerful and impactful advertising campaigns, from campaign conception, through copywriting and graphic design, to strategic media research, negotiation and insertion.

As resources dictate, and objectives necessitate, Identity works with a wide range of business-to-business and consumer-oriented clients to forge an identity through well-crafted, cleverly conceived and results-generating advertising—through print, broadcast and Internet media.