what is search engine optimization

Search is the center of the modern Internet universe. It’s where purchasing decisions begin, where partners are found, and where research happens. Being invisible on search results is no longer an option. If you’re not on the first page, or at least the first three pages, your competitors have already won.

Our process includes an extensive evaluation of your site’s text, the way the site is built and is navigated, your meta and title tag coding, and overall Web strategy. We thus begin with a thorough optimization of your existing site’s code and content.

Step two is working with you to identify and develop relevant and coveted keyword search phrases. Once a comprehensive list of these keywords is established, Identity works with you to develop an ongoing program to create and maintain content designed specifically to capture Web traffic resulting from these keyword searches. This is an ongoing program that MUST be maintained and constantly re-evaluated in order to be successful.

Such a program may or may not include pay-per-click, search engine advertising or adwords, but most often we look to achieve your SEO goals more effectively and more cost-efficiently by winning the “organic” search results, as opposed to the paid sponsor listings.