what is social media

Companies today are embracing and leveraging a whole host of Web 2.0 tools to maximize their exposure to the public, engage directly with constituents, and to elevate their awareness and reputation among target audiences. Social media strategies are about conversations, connections and collaboration. Such tools may be critical components to a larger marketing strategy, but they do not replace traditional marketing tactics--rather, when done correctly, they complement them.

Like any marketing campaign, a social networking campaign begins with strategy—identifying audiences, defining goals, establishing metrics for success, and embarking on a strategic course. Identity Marketing & Public Relations has conceived and implemented successful social media campaigns through a variety of platforms, including Twitter, LinkedIn, YouTube, Facebook, company blogs and many more.