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BINGHAM FARMS, Mich., June 28, 2007—New York, NY-based Retail Consulting Services (RCS) has retained the services of Bingham Farms, Mich.-based Identity Marketing & Public Relations to provide marketing and public relations services and support. The announcement was made by firm principals Mark Winter, Paul Kesman and Tom Nixon.

Retail Consulting Services is a full-service real estate advisory firm specializing in real estate restructuring, growth advisory, valuation and turnaround services for retailers. RCS is a leader in providing solutions that transform retail lease portfolios from liabilities into valuable assets.

Founded in 1998, Identity Marketing & Public Relations is a full-service agency specializing in business-to-business communication strategies. Industry segments serviced by Identity include financial, professional services, insurance, real estate, transportation, technology, automotive, hospitality and manufacturing.

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