Winter 2006
Recruiting Through Messaging
While Michigan’s unemployment
rate may be one of the highest in
the nation, employers in the state
recognize
that attracting
top talent
in any field is
as challenging today as it has ever
been. Identifying even one exceptional
candidate in a sea of resumes is a
monumental achievement.
So how do growth-oriented companies
attract the very best in their
fields? They carefully craft a reputation
that draws high-achievers to
their fold—and they use media relations
to reinforce that reputation at
every turn.
Media relations can certainly play an
important role in attracting new
clients, but it is also crucial in piquing
the interest of prospective employees. Consistent, highprofile
placements in various media outlets create the
perception that a company is a leader in its industry.
Savvy companies expand on this premise by including in
their message reasons why their work environment is the
best. During media interviews they may comment on their
low turnover rates, above-average
compensation levels or commitment
to career advancement. These messages
serve a dual purpose. They not
only communicate to current and
prospective employees the benefits
of associating with the company, but
these messages also signal to potential
clients that the company is committed
to staffing with the very best in
the field.
Strategically crafted messages in the
media can not only increase the bottom
line, but they can also extend
recruiting capabilities far beyond
online postings and classified ads,
connecting with those individuals
interested in reaching the pinnacle of
professional success.